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Meet the Leadership

Victor A. KoppangVictor A. Koppang

Bassett & Bassett Executive Search President and CEO

Vic Koppang is a CEO’s seasoned CEO with decades of C-suite transformational leadership experience.

He knows that finding the right leaders for your organization determines your survival and future growth. He’s been there. He’s done it. He knows.

Vic has nearly 40 years of success in sales, sales management, and senior management roles for some of America’s best known and respected companies, including Xerox, Honeywell, U.S. Sprint and Carlson Companies. He most recently led the turnaround of Detroit Thermal as President and CEO, a major sustainable, renewable energy company.

His C-level successful scar tissue gives him added dimensions of understanding and deep expertise rarely found in executive searches. He knows what CEO’s face every day. He’s been there. He’s done it. He knows.

Vic’s President and CEO leadership of Bassett & Bassett Executive Search is a natural next step building on the 30 year Bassett & Bassett brand, networks and capabilities. The extended Bassett Business Group that Vic draws on has nearly 300 years of experience and C-level personal contacts in all business areas, plus a global reach with recent offices in Pune, India and Beirut, Lebanon.

He’s been there. He’s done it. He knows. And now he is ready to put it to work for you.



Leland K. BassettLeland K. Bassett

Bassett & Bassett Executive Search Chairman

Leland has been a pioneer in the application of communication psychology [human communication sciences] and strategic planning to corporate and organizational communication, and integrated strategic communication management for more than four decades.

He has particular expertise in strategic communication analysis and design, employee and consumer behavior, crisis management, organizational and work environment culture development, public policy development and issue management.

His analysis, design and implementation of organizational and employee cultural development has ranged from startups and family businesses to global enterprises.

He is a frequent executive communication coach and confidential consultant to CEOs, C-suite officers and boards of directors.  His scar tissue from factory floors, assembly lines and loading docks to board rooms, private jets and corporate inner circles gives him a unique understanding of enterprise HR needs, the human capital to fill them, and the cultures needed to grow thriving business enterprises.

He introduced the nation’s first corporate strategic communication management department in the 1970’s, designed and taught the nation’s first graduate strategic communication management curriculum, at Michigan State University’s College of Communication Arts & Sciences in the 1980’s, and co-founded the nation’s first commercial communication arts and sciences-based human communication professional services firm in 1986.  Headquartered in Detroit, the firm has grown in 30 years from a startup dream to a global strategic communication management and marketing firm with recent Asia Pacific Operations in Pune, India; and Middle East representation in Beirut, Lebanon.

Bassett is active as a professional services practitioner, entrepreneur, guest lecturer, communication skills seminar leader, young talent mentor and not-for-profit leader and philanthropist.

The Executive Search

The Executive Search


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